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PRESS RELEASES (Click to read)        GENTLEMAN JOURNALIST YVO VAN REGTEREN ALTENA  LAUNCHES HIS OWN FRAGRANCE  Yvo van Regteren Altena has been fascinated by fragrances from an early childhood. During stay overs at his eccentric grandmother’s, whom never left the house without dousing her bosom in perfume, his siblings would challenge him to guess the name of a scent, carefully selected from his grandmother’s extensive per fume collection. Applause was guaranteed, because his nose never failed him.  YVRA 1958  Once an established journalist, Yvo became immersed in the world of fragrance houses and new scents. As a result of this exposure, renowned perfumers, including François Demachy from Dior and Jean-Claude Ellena from Hermès, encouraged him to create his own perfume. Yvo started this creative journey in 2013, which culminated in the launch of YVRA 58 in 2015. The name refers to his initials and date of birth.  The Fragrance  YVRA s1958 is reminiscent of the classic, transparent, eau de cologne that dominated the sixties and sev enties, but with a modern twist – more aromatic and longer lasting. Yvo: “After a long and unsettling flight. I always find it comforting to revive my senses with a familiar fragrance. It was my ambition to capture the perfect scent for this occasion in a bottle.”  YVRA 58 opens on a vivid and extravagant note with the use of Calabrian citrus. Its transparent character is enhanced by sparkling hints of orange flower and ginger. The opening theme is followed by a herbaceous chord and this fragrant overture concludes with a smoldering and lingering finale consisting of potent cedar, patchouli and tonka bean.  Design and Packaging  Yvo has extensive experience in collaborating with art director Durk Hattink. The packaging of YVRA 58 had to embody the subdued yet indulgent character of a niche fragrance with a high perfume concentration of 20%. Hattink was also requested to connect Yvo’s beloved 1950s era to the present using a nostalgic yet timeless color scheme and typography. Hattink: “Inspired by the citrusy nature of the fragrance, a muted shade of orange was the obvious color choice. If you look closely at the details of the box, you can see Yvo’s love for subtle striping. However designing the flacon presented a whole new set of challenges. When I asked Yvo what our allowed expenditure was, he told me ‘budgets are made to be broken.’ And that is exactly what happened. Transforming the most precious materials into our vision of YVRA 58 requires a high level of craftsmanship and commitment. Yet all the hard work paid off. During our visit to Pitti Fragranze in Florence, Chandler Burr, former New York Times perfume critic, called YVRA 58 ‘extremely elegant and sophisticated’ and his reaction exceeded our wildest expectations.

  PRESS RELEASES (Click to read)       Amsterdam boutique perfume house YVRA launches its fifth fragrance: YVRA 91 L’Essence de L’Explorance. With a powerful, aromatic fougère fragrance, YVRA 1991 establishes a connection with our pre-digital era. L’Essence de L’Explorance stimulates the senses with an original and invigorating scent. In line with its predecessors, YVRA 1991 is a creation that evokes sophisticated atmospheres and reveals the dandy within us. Antidote for an online life The year 1991 is a reference to the advent of the World Wide Web. Both the packaging and bottle are rich in references to our digital dependence. Especially in recent times, the computer and mobile phone have been the lifeline to the outside world. YVRA 1991 serves as an antidote to online life, enticing us back to the era before 1991, free from digital dependency. A time when travel and discoveries were undertaken with one's own knowledge, insight, and senses. Scented adventure L’Essence de L’Explorance is a powerful, aromatic, and crispy fragrance that pleases both genders. The scent is the perfect addition to the existing YVRA collection. Stronger than 1958, more transparent than 1979, and more accessible than the pronounced niche fragrances 1965 and 1500. YVRA 1991 opens boldly and fresh with bergamot, petit grain, and rosemary, transforming after approximately two hours into a rich and sultry dry down with elements such as oakmoss, cedarwood, sandalwood, and amber. Fragrance composition Top notes Petitgrain-Calabrian Bergamot-Rosemary-Lemon Heart notes Lavender-Geranium-Cardamom-Cypress Base notes Oakmoss-Vetiver-Amber-Cedarwood-Sandalwood 

GENTLEMAN JOURNALIST YVO VAN REGTEREN ALTENA  LAUNCHES HIS SECOND FRAGRANCE: YVRA 79 L’ESSENCE DE PRÉSENCE  The Fragrance  After the launch of Yvo van Regteren Altena’s first fragrance L’essence de l’Essence, two years ago, Van Regteren Altena now unveils L’essence de Présence:  woody, aromatic and sophisticated with a long-lasting capacity.  His predecessor L’essence de l’Essence is characterised by freshness and is perfect to start the day with.  L’essence de Présence is warmer and more powerful; it is both elegant and comforting.  Both creations of YVRA offer an alternative to the synthetic aggressive scents predominant in the world today that induce a hasty retreat rather than a passionate embrace.   L’essence de Présence is reminiscent of the classic perfumes with European flair that dominated the end of the last century. It’s the perfect follow up after the launch of the fresh L’essence de l’Essence. L’essence de Présence is more mysterious with peppery, patchouli and woody notes. After an opening cord of bergamot, lemon and black pepper, the patchouli and cedar wood appear and are slowly taken over by hints of amber, moss and musk.  Design and Packaging  The packaging of YVRA79 L’essence de Présence had to embody the subdued yet indulgent character of a niche fragrance with a high perfume concentration. Hattink was also requested to connect Yvo’s love for the past to the present using a nostalgic yet timeless color scheme and typography. Hattink: “Inspired by the woody nature of the fragrance, a chocolate brown color was the obvious choice. If you look closely at the details of the box, you can see Yvo’s love for subtle striping. However designing the flacon presented a whole new set of challenges. When I asked Yvo what our allowed expenditure was, he told me ‘budgets are made to be broken.’” And that is exactly what happened. Transforming the most precious materials into our vision of YVRA 1958 L’essence de Présence requires a high level of craftsmanship and commitment. 

PRESS RELEASES (Click to read)   IN HONOUR OF PORFIRIO RUBIROSA YVRA is an Amsterdam based boutique perfume house that has been launching internationally  acclaimed scents over the last 4 years. High-quality ingredients, sophisticated scents and  extreme attention to original details characterize the brand.  YVRA 65  This year our focus is seduction and therefore our third fragrance YVRA 65 L’essence  de Flamboyance will honor the most famous playboy of the 20th century: Porfirio Rubirosa.   Porfirio Rubirosa  Rubirosa was a jet-set pioneer, charmer, racecar driver and talented polo player. He was  widely seen to be in the same league as Don Juan and Casanova. As all great playboys,  Rubirosa executed a sense of danger, romance and adventure. His romantic escapades became  so mythical that they resulted in nicknames like: ‘Mister Ever Ready’ and thanks to Rubi’s  ‘personal parts department’: ‘The Pepper Mill.   The Fragrance  The strongest link with Rubirosa will be found in the fragrance itself: seductive, sexy and  powerful. YVRA 65 L’Essence de Flamboyance is an intriguing and sultry blend of spellbinding  ingredients, rich in precious wood extracts, exciting patchouli and exotic pepper varieties.  A scent that has the gift to seduce both sexes. Lots of ingredients refer to Rubirosa’s life.  Hints of leather refer to his love for playing polo and pink pepper honour his nickname.   TOP NOTES  Bergamot, saffron, lemon, nutmeg, pink pepper  MIDDLE NOTES  Mandarin, orange, leather, incense, labdanum  BASE NOTES  Patchouli, cedar, amber, musk  FRAGRANCE FAMILY  Spicy and woody Packaging  The dark blue colour of the box is inspired by Rubirosa’s Ferrari 500 Mondial Spider. In all  sorts of details both bottle and box connect with the persona of Rubirosa. The year 65 is a  reference to the final year of Rubirosa’s life and his nickname ‘The Pepper Mill’ is depicted on  the inside of the bottle label YVRA 65.