YVRA65 IN THE PRESS

YVRA65 IN THE PRESS

PRESS RELEASES    

esquire-logo 

IN HONOUR OF PORFIRIO RUBIROSA

YVRA is an Amsterdam based boutique perfume house that has been launching internationally  acclaimed scents over the last 4 years. High-quality ingredients, sophisticated scents and  extreme attention to original details characterize the brand. 

YVRA 1965 

This year our focus is seduction and therefore our third fragrance YVRA 1965 L’essence  de Flamboyance will honor the most famous playboy of the 20th century: Porfirio Rubirosa.  

Porfirio Rubirosa 

Rubirosa was a jet-set pioneer, charmer, racecar driver and talented polo player. He was  widely seen to be in the same league as Don Juan and Casanova. As all great playboys,  Rubirosa executed a sense of danger, romance and adventure. His romantic escapades became  so mythical that they resulted in nicknames like: ‘Mister Ever Ready’ and thanks to Rubi’s  ‘personal parts department’: ‘The Pepper Mill.  

The Fragrance 

The strongest link with Rubirosa will be found in the fragrance itself: seductive, sexy and  powerful. YVRA 1965 L’Essence de Flamboyance is an intriguing and sultry blend of spellbinding  ingredients, rich in precious wood extracts, exciting patchouli and exotic pepper varieties.  A scent that has the gift to seduce both sexes. Lots of ingredients refer to Rubirosa’s life.  Hints of leather refer to his love for playing polo and pink pepper honour his nickname.  

TOP NOTES 

Bergamot, saffron, lemon, nutmeg, pink pepper 

MIDDLE NOTES 

Mandarin, orange, leather, incense, labdanum 

BASE NOTES 

Patchouli, cedar, amber, musk 

FRAGRANCE FAMILY 

Spicy and woody

Packaging 

The dark blue colour of the box is inspired by Rubirosa’s Ferrari 500 Mondial Spider. In all  sorts of details both bottle and box connect with the persona of Rubirosa. The year 1965 is a  reference to the final year of Rubirosa’s life and his nickname ‘The Pepper Mill’ is depicted on  the inside of the bottle label YVRA 1965.

Back to blog