IN HONOUR OF PORFIRIO RUBIROSA
YVRA is an Amsterdam based boutique perfume house that has been launching internationally acclaimed scents over the last 4 years. High-quality ingredients, sophisticated scents and extreme attention to original details characterize the brand.
This year our focus is seduction and therefore our third fragrance YVRA 1965 L’essence de Flamboyance will honor the most famous playboy of the 20th century: Porfirio Rubirosa.
Rubirosa was a jet-set pioneer, charmer, racecar driver and talented polo player. He was widely seen to be in the same league as Don Juan and Casanova. As all great playboys, Rubirosa executed a sense of danger, romance and adventure. His romantic escapades became so mythical that they resulted in nicknames like: ‘Mister Ever Ready’ and thanks to Rubi’s ‘personal parts department’: ‘The Pepper Mill.
The strongest link with Rubirosa will be found in the fragrance itself: seductive, sexy and powerful. YVRA 1965 L’Essence de Flamboyance is an intriguing and sultry blend of spellbinding ingredients, rich in precious wood extracts, exciting patchouli and exotic pepper varieties. A scent that has the gift to seduce both sexes. Lots of ingredients refer to Rubirosa’s life. Hints of leather refer to his love for playing polo and pink pepper honour his nickname.
Bergamot, saffron, lemon, nutmeg, pink pepper
Mandarin, orange, leather, incense, labdanum
Patchouli, cedar, amber, musk
Spicy and woody
The dark blue colour of the box is inspired by Rubirosa’s Ferrari 500 Mondial Spider. In all sorts of details both bottle and box connect with the persona of Rubirosa. The year 1965 is a reference to the final year of Rubirosa’s life and his nickname ‘The Pepper Mill’ is depicted on the inside of the bottle label YVRA 1965.