YVRA 24 IN THE PRESS

PRESS RELEASES (Click to read)    

YVRA 24 New identity 

Over the past decade, the YVRA brand has developed into an internationally appreciated niche brand with 5 exclusive fragrances. The arrival of our latest unisex creation YVRA 24 L'Essence de Ravissence is the stepping stone to a new identity. Younger, more modern and more accessible.

Number and symbolism 

Every YVRA fragrance is characterized by a number developed into an internationally appreciated niche brand with 5 exclusive fragrances. The arrival of our latest unisex creation YVRA 24 L'Essence de Ravissence is the stepping stone to a new identity. Younger, more modern and more accessible. 

Complex stories 

As a journalist you learn to tell stories. Every fragrance released by YVRA since 2016 has its own story. However, it turns out to be difficult to put these complex storylines into practice. With that in mind, we at YVRA sat down at the drawing board to streamline and simplify our message. 

Introduction YVRA 24 

L'Essence de Ravissence YVRA24 opens with a very present and accessible top note of pink pepper surrounded by blackcurrant and saffron. The mid and base notes incorporate papyrus, iris root, amber and vanilla, ingredients we haven't used before and place the fragrance in the woody-spicy-amber family. 

with a story attached to it. The number 24 represents balance and embracing changes. It also represents new adventures, dreams, new loves, success, positive energy and helps you to go beyond your own imagination. An ambitious vision that we are very happy to connect to YVRA24 L'Essence de Ravissence.