Yvo Van Regteren Altena
Journalist, master perfumer and bon vivant.
Admirer and student of great perfumers such as Jean-Claude Ellena of Hermès and François Demachy of Dior.
After many years of reporting and creating fragrances for various fashion houses, Yvo van Regteren Altena, “the best nose in the Netherlands”, was allowed to open the doors of his own perfume house, YVRA.
The perfume house Yvra has now been around for 7 years and offers a collection of original and refined fragrances that combine the spirit of craftsmanship and style of the brand. Timeless, intriguing and unique aromatic journeys. With the new ‘Explore!’ slogan, there is always something to discover.