UNLOCK YOUR DANDY

With our new fragrance: YVRA 1991

New Fragrance Available!

As seen on Pitti Fragranze 2021

Scented adventure
YVRA 1991 L’Essence de L’Explorance is a powerful, aromatic and crisp scent that pleases both sexes. The new fragrance perfectly fits the existing range of YVRA products. It is more powerful than 1958, more transparent than 1979 and commercially more attractive than the heavy niche scents 1965 and 1500. 


Antidote to a life online
The year 1991 is a reference to the year in which the World Wide Web was introduced. Both the packaging and the bottle are beautifully finished with references to our digital dependence.

Order Now

Let our customers speak for us

I use this classic scent for a couple months now and I can't get enough of it!

Berend H.

Wonderful scent, the number of people that have asked what I’m wearing has been incredible.

Mark Tomlinson

Awesome fragrance! Sophisticated, stylish yet contemporary!

Stephan v.d.velde

Discover all our fragrances for only €19.95

The discovery set consists of four 2ml samples with the complete YVRA scent lineup: L'Essence de L'Essence,  L'Essence de Présence, L'Essence de Flamboyance and L’Essence de L’Explorance.

Receive an full refund on your purchase when buying one of the four YVRA fragrances.

TRY NOW

Limited Edition: YVRA 1500

YVRA introduces a Limited Edition; YVRA 1500 l'Essence de Distance. A new fragrance, so overpowering, so intense and concentrated that after you spray it on, you feel almost unapproachable. The surprising top notes are so thrilling that for a few seconds people around you will respect the 1500mm distance. Limited Edition of 500 bottles.

Shop Now

MEET THE CREATOR

In his role as a journalist, Yvo van Regteren Altena was introduced to perfume houses and new fragrances.

Several distinguished ‘noses’, including Hermès perfumer Jean-Claude Ellena, and François Demachy of Christian Dior, emboldened him to develop a fragrance of his own.

In 2015, his endeavors began to bear fruit with the creation of YVRA 1958, a name that references his initials and the year of his birth.

YVRA Classic scents

L’essence de L’essence hints at the transparency of the classic eau de colognes with more aromatic and transparent drive.

L’essence de Présence is a powerful, woody and aromatic scent with a comforting, elegant and very long-lasting capacity.

L’essence de Flamboyance is a seductive, sexy and very powerful fragrance in honor of Porfirio Rubirosa

All fragrances are Vegan!

Shop Now