THE YVRA 1958 STORY

Was it predestination gently prompted by that oh, so prominent nose which graces generations of family members? Or was it that beloved uncle who shared the secrets of scents with his young nephew? Nature or nurture, or perhaps a bit of both? The fact remains: Yvo van regteren Altena (Haarlem, 1958) has always followed his nose. His fascination for perfume created a stir when as a teenager he proved his mettle at calling out the names of the most obscure scents while blindfolded.

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SMELL YVRA

YVRA 1958 hints at the transparency of the classic eau de colognes with more pizzazz, aromatic drive and long-lasting capacity. A scent with a real lust for life, perfect after a refreshing shower or as a pick-me-up after an enervating long distance flight. YVRA strives to offer an alternative in a world dominated by synthetic aggressive scents that induce a hasty departure in place of a passionate embrace.

SMELL YVRA 1958

YVRA 1958'S SENSUAL SMELL

Van Regteren Altena chose to make a career out of his obsession.
As a gentleman journalist he became engrossed in all that defines good taste
and fine living, perfume in particular. Traveling the globe, he met the greatest ‘noses’
and was influenced by their obsession with the right blend of spellbinding ingredients.
Slowly but surely, Van Regteren Altena discovered their secrets.
Years of fieldwork led to his decision to create HIS scent. YOUR perfume

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YVRA'S NATURAL INGREDIENTS:

  • FLEUR D'ORANGER

    SOUTHERN SPAIN

    Finds its origin in orange blossoms,
    lends a floral note and mystical touch

  • LEMON OIL

    ITALY

    Creates a Mediterranean, energetic
    and refreshing opening chord

  • CARDAMOM

    INDIA

    Adds a spicy, mysterious and invitingly
    Oriental tone

  • GINGER

    CARIBBEAN

    Caribbean ginger combines the ultimate fusion
    of fresh and spicy

  • PATCHOULI

    INDONESIA

    Masculine addition that breaths roots
    and earthy scents

  • CEDAR WOOD

    USA

    Woodsy and dry, this essential helps
    the scent last

  • FEVES TONKA

    VENEZUELA

    A member of the pea family. this special
    ingredient is complex, lusty and dreamy
    adding warmth

  • BERGAMOT

    ITALY

    Evokes a Mediterranean, energetic, chord.
    As if you’re opening a car window in
    springtime.

  • VÉTIVER

    HAITI

    The surprising roots of vétiver give a complex,
    mystical and sophisticated touch

  • TIMBERSILK

    GERMAN LABORATORY

    This South American wood smells
    slightly smoky and blends perfectly
    with vétiver

  • GUAIACWOOD

    Paraguay

    This South American wood smells slightly
    smoky and blends perfectly with vétiver

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A sense of smell. YVRA’s passion Focuses on the most intriguing amongst the senses. Whereas the great white shark tracks a particular scent through millions of liters of water, human beings can only rely on a mucous membrane the size of a fizzy tablet to guide them through the sensual world of smell. Regardless of size,the nose creates radical sensations, life changing, if you will.

RENOWED PERFUME EXPERT (DIOR AND ACQUA DI PARMA)

FRANÇOIS DEMACHY:

‘YVRA 1958
is masculine and elegant’