THE YVRA 1958 STORY

Was it predestination gently prompted by that oh, so prominent nose which graces generations of family members? Or was it that beloved uncle who shared the secrets of scents with his young nephew? Nature or nurture, or perhaps a bit of both? The fact remains: Yvo van Regteren Altena (Haarlem, 1958) has always followed his nose. His fascination for perfume created a stir when as a teenager he proved his mettle at calling out the names of the most obscure scents while blindfolded.

TRY YVRA 1958

CLASSIC SCENTS

YVRA 1958 L’Essence de L’Essence was Yvo’s first creation and hints at the transparency of the classic eau de colognes with more aromatic and transparent drive. A scent with a real lust for life, perfect after a refreshing shower or as a pick-me-up after an enervating long distance flight.

YVRA 1958 L’essence de Présence is Yvo’s second perfume launched in 2017. It’s a powerful, woody and aromatic scent with a comforting, elegant and very long-lasting capacity.

SMELL YVRA 1958

SENSUAL AND SOPHISTICATED SCENTS

Van Regteren Altena chose to make a career out of his obsession.
As a gentleman journalist he became engrossed in all that defines good taste
and fine living, perfume in particular. Traveling the globe, he met the greatest ‘noses’
and was influenced by their obsession with the right blend of spellbinding ingredients.
Slowly but surely, Van Regteren Altena discovered their secrets.
Years of fieldwork led to his decision to create HIS scent. YOUR perfume.

YVRA'S NATURAL INGREDIENTS:

Yvo van Regteren Altena's ambitions to make the world smell better recently culminated in the debut of the world’s very first exclusive, eco-friendly, scented screenwash for spoiled drivers only.

LEARN MORE

WHAT OTHERS SAY ABOUT YVRA 1958

'It smells great and the original packaging makes it a unique gift'

REVIEWS PRESSKIT