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Let our customers speak for us
I use this classic scent for a couple months now and I can't get enough of it!
Wonderful scent, the number of people that have asked what I’m wearing has been incredible.
Awesome fragrance! Sophisticated, stylish yet contemporary!
Discover all our fragrances for only €14.95
Try our most popular scents for €14.95 or €24.95, and get the same amount off your favorite bottle! That is what we call a win-win situation.
The discovery set consists of three or five 2.6ml samples with the complete YVRA scent lineup: L'Essence de L'Essence, L'Essence de Présence, L'Essence de Flamboyance, L’Essence de L’Explorance and L'Essence de Distance.
Receive a full refund on your purchase when buying one of the five YVRA fragrances.
NEW: YVRA 1500 L'Essence de Distance
A new limited edition fragrance, so overpowering, so intense and concentrated that after you spray it on, you feel almost unapproachable. The surprising top notes are so thrilling that for a few seconds people around you will respect the 1500mm distance.
Our precious mix makes l'Essence de Distance an irresistible and even addictive fragrance that people will remember
for a long time.
A message from the founder
As a style and travel journalist, I have immersed myself in the world of seductive scents from an early age. Thanks to my interviews and close contacts with several renowned perfumers, I have been active in the world of niche perfumes myself since 2017. With my scents I aim to offer an inspiring alternative in a world dominated by commercial fragrances. In composing my scents, I am therefore attracted to the world of original thinkers and dandies.
After all, the dandy lifestyle is characterized by individuality and an eye for quality, while usually also being quite extravagant and cosmopolitan. This is exactly what we strive for at YVRA: originality, flamboyance and, of course, always an eye for refinement.
YVRA Classic scents
L’essence de L’essence hints at the transparency of the classic eau de colognes with more aromatic and transparent drive.
L’essence de Présence is a powerful, woody and aromatic scent with a comforting, elegant and very long-lasting capacity.
L’essence de Flamboyance is a seductive, sexy and very powerful fragrance in honor of Porfirio Rubirosa
L’Essence de Distance A fragrance, so overpowering, so intense and concentrated, you feel almost unapproachable.
L’Essence de L’Explorance With a powerful and aromatic fougère character, YVRA 1991 stimulates the senses with an original and invigorating fragrance
All fragrances are Vegan!
MEET THE CREATOR
In his role as a journalist, Yvo van Regteren Altena was introduced to perfume houses and new fragrances.
Several distinguished ‘noses’, including Hermès perfumer Jean-Claude Ellena, and François Demachy of Christian Dior, emboldened him to develop a fragrance of his own.
In 2015, his endeavors began to bear fruit with the creation of YVRA 1958, a name that references his initials and the year of his birth.