New! YVRA 07 - L'Essence de L'Excellence

Sophisticated and refined fragrances

Originated and based in Amsterdam

Highly concentrated formulas 

Best-tested and award-winning perfumes

Best sellers

Yvo’s story

Journalist, perfume creator and spoiled traveller

In his long career as a journalist, Yvo has always written about the world of fine fragrances. He deepened his interest with countless studies and his close contacts with famous perfumers like Jean-Claude Ellena of Hermès, François Demachy of Dior and Mark Buxton. 

After years of field work and creating fragrances for various global
fashion brands, Yvo decided seven years ago to open the doors of his own
Perfume House; YVRA! His creations are known as sophisticated, refined, surprising
and always with an original touch.

The brand excites many demanding noses worldwide and
sticks to the slogan with each new creation: Explore! There
is always something to discover.

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  • "I use this classic scent for a couple now and i can't get enough of it!"

    Berend H
  • "Wonderful scent, the number of people that have asked what i'm wearing has been incredible."

    Mark tomlinson
  • "Awesome fragrance! Sophisticated, stylish yet contemporary!"

    Stephan v.d.velde