THE YVRA 1958 STORY
Was it predestination gently prompted by that oh, so prominent nose which graces generations of family members? Or was it that beloved uncle who shared the secrets of scents with his young nephew? Nature or nurture, or perhaps a bit of both? The fact remains: Yvo van Regteren Altena (Haarlem, 1958) has always followed his nose. His fascination for perfume created a stir when as a teenager he proved his mettle at calling out the names of the most obscure scents while blindfolded.TRY YVRA 1958
YVRA 1958 L’Essence de L’Essence was Yvo’s first creation and hints at the transparency of the classic eau de colognes with more aromatic and transparent drive. A scent with a real lust for life, perfect after a refreshing shower or as a pick-me-up after an enervating long distance flight.
YVRA 1958 L’essence de Présence is Yvo’s second perfume launched in 2017. It’s a powerful, woody and aromatic scent with a comforting, elegant and very long-lasting capacity.