THE YVRA 1958 STORY

Was it predestination gently prompted by that oh, so prominent nose which graces generations of family members? Or was it that beloved uncle who shared the secrets of scents with his young nephew? Nature or nurture, or perhaps a bit of both? The fact remains: Yvo van Regteren Altena (Haarlem, 1958) has always followed his nose. His fascination for perfume created a stir when as a teenager he proved his mettle at calling out the names of the most obscure scents while blindfolded.

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CLASSIC SCENTS

YVRA 1958 L’Essence de L’Essence was Yvo’s first creation and hints at the transparency of the classic eau de colognes with more aromatic and transparent drive. A scent with a real lust for life, perfect after a refreshing shower or as a pick-me-up after an enervating long distance flight.

YVRA 1958 L’essence de Présence is Yvo’s second perfume launched in 2017. It’s a powerful, woody and aromatic scent with a comforting, elegant and very long-lasting capacity.

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SENSUAL AND SOPHISTICATED SCENTS

Van Regteren Altena chose to make a career out of his obsession.
As a gentleman journalist he became engrossed in all that defines good taste
and fine living, perfume in particular. Traveling the globe, he met the greatest ‘noses’
and was influenced by their obsession with the right blend of spellbinding ingredients.
Slowly but surely, Van Regteren Altena discovered their secrets.
Years of fieldwork led to his decision to create HIS scent. YOUR perfume.

YVRA'S NATURAL INGREDIENTS:

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A sense of smell. YVRA’s passion focuses on the most intriguing amongst the senses. Whereas the great white shark tracks a particular scent through millions of liters of water, human beings can only rely on a mucous membrane the size of a fizzy tablet to guide them through the sensual world of smell. Regardless of size, the nose creates radical sensations, life changing, if you will.

WHAT OTHERS SAY ABOUT YVRA 1958

It smells great and the original packaging makes it an unique gift

REVIEWS PRESSKIT

RENOWED PERFUME EXPERT (DIOR AND ACQUA DI PARMA)

FRANÇOIS DEMACHY:

‘YVRA 1958 perfumes are both elegant and sophisticated’