From a young age, I have had a fascination for scents. When I studied for a year in Florence after my final examination in the late seventies, my passion got a bit off track... At the time, I was captivated by perhaps the most beautiful perfume shop in the world, the more than 400-year-old Officina Profumo Farmaceutica di Santa Maria Novella.
After quite some months without travelling abroad, I was lucky enough to make a report in Saint Tropez. Last week I stayed at an extremely nice boutique hotel, only 5 minutes walking distance from the village centre. Villa Cozy has 23 rooms, adjacent to vineyards and has an extremely high and friendly service standard.
These uncertain times will probably not be dominated by new purchases of glamorous things in the world of fashion, lifestyle and new perfumes. But sometimes scents can also help to cheer you up. A perfume can bring your thoughts back to carefree moments and evoke pleasant memories.
Last week I had an interview with the celebrity fashion designer Philipp Plein. He was in Amsterdam for the launch of his new fragrance No Limit$. I overwhelmed him with my new YVRA 1965. He loved the quality of the scent and was obviously jealous of our packaging.
The world of niche perfumes is a battlefield where new brands constantly fight each other. It may sound a bit dramatic, but it also has something challenging. You have to be very motivated to get your fragrances under international attention. In my opinion, it is very important to make visits where your perfumes are sold. To my great pleasure, the YVRA fragrances are increasingly sold abroad: the US, Spain, Germany, Qatar, South Africa and they are also sold in 6 niche boutiques in Moscow!
But it was Rubi’s success with the fair sex that made him a legend. He was widely seen to be in the same class as Don Juan and Casanova. His conquests included Eva Perón, Ava Gardner, Jayne Mansfield, Veronica Lake, and Dolores Del Rio; the full tally, though, will never be known…
During the fifties of the last century Porfirio Rubirosa was the ultimate man’s man, with his polo, Ferraris, and macho jet set adventures. But what made the Latin diplomat truly unforgettable were his women - an endless parade including Marilyn Monroe, Barbara Hutton and Ava Gardner.