Encouraged by worldwide renowned perfumers, including François Demachy from Dior and Jean-Claude Ellena from Hermès, the Dutch journalist Yvo van Regteren Altena created the 2024 Dutch Beauty Award winning fragrances of YVRA1958.

For those who value complex and layered fragrances that evolve over time, over simple, single-note scents that fade quickly.

No, definitely not the standard commercial fragrances you smell every five minutes you walk through the city mall.

If you are reading this, you already know that...

Your choice in fragrance matters and tells a more about a man than most people may think. It's part of your first impression and serves in creating a lasting memory and it's in your control whether that's a strong one... or not.

A distinct, memorable fragrance can reinforce a man’s social standing and create an impression of refinement and good taste. And vice versa.

You don't JUST spray on a fragrance!

You carefully pick the scent you wear for the occasion. Like a ritual of self care as you prepare yourself for the occasion you're about to present yourself at. People notice when a man values himself and takes good care of himself. It just shines off him and people can't help but notice.

With quality fragrances, just one or two sprays in the neck and one on the forearm is enough for a subtle yet noticeable scent that lasts and even gets better as the day passes.

If this type of 'perfume etiquette' is something you can relate to, then the 5 fragrances of YVRA1958 surely will interest you.