Yvo van Regteren Altena grew up surrounded by scent.

As a journalist and seasoned traveller, he spent decades moving through the world's finest hotels, restaurants and fashion houses always noticing what a room smelled like before anything else.

In 2015, he decided to do something about it. YVRA was born from a simple belief: that a great fragrance should feel timeless, not trendy. Refined, but never cold. Complex enough to surprise you, every time you wear it.

A fragrance for the well-travelled nose.