Strolling through the Luberon.


Fortunately, most of us have now been freed from harsh quarantine and borders with alluring destinations such as Italy, France and other countries are open again. Thinking back about the quarantine you feel it forces you to deal with your business in other ways, and it is nice to discover that other small businesses are also busy compensating for their lost sales. That's how I came across Nølson shirts. Just like with selling fragrances, you would think that selling a shirt digitally would not be easy either. But this company - - succeeds very well in selling their predominantly slim fit shirts online. During the quarantine, we provided their products with our scented pads, which enabled us to realize a new group of interested parties.



As I said, the borders opened again this month and that is how I ended up in the Luberon with colleague globetrotter, journalist and photographer Pierre Darge who writes about exactly the same things as I do for other media in Belgium. Together with his wife Cathy they run Maison Valvert, the perfect destination for people looking for a casual, yet sophisticated atmosphere. In addition to a few lovely rooms and some separate apartments, the big attraction is a very stylish tree house where I spent two nights with great pleasure. You are completely enveloped in greenery and in the morning, coffee is brought up in a birdhouse. Highly recommended for those who need to be near Bonnieux. You can find more about their domain at



Knowing the region so well Pierre introduced me to the 5 star property of Villa La Coste which is located in the middle of the vineyards and surrounded by buildings designed by a number of world famous architects including Tadao Ando, ​​Frank Gehry and Jean Nouvel. In addition, Villa La Coste houses an unheard-of art collection with works of art from Calder to Picasso and numerous great masters and photographers. Really worth a visit and don't forget that sooner or later you will sniff the dominant scent of lavender in this area…



To celebrate renewed travel, we would like to offer you a free travel set when you buy a 100 ml bottle of YVRA to make your coming trips even more easy and pleasant these coming weeks.

Kind regards,
Yvo van Regteren Altena
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