Oger And YVRA

Dear friends,

Oger and YVRA can both look back on a long history. Our collaborations go back as far as the early 1990s. In the field of Italian clothing, the Netherlands was a relatively unexplored area as a Corneliani suit of around 1000 guilders was almost the highest attainable. Oger was together with a specialist in Italian clothing Jan Dodeman, one of the few pioneers in the Netherlands who managed to put refined Italian customization on the map here. With a passion for detail, customers have opened their eyes to the great private pleasures that are hidden in a tailor-made suit.

The store opened in 1990 and would slowly but surely expand over the decades with the highest reachable in the field of suits. In the meantime, people interested in the field of sublime textiles have become quite spoiled with attractive suit brands such as Attolini, Brioni, and Isaia. Over the past 3 decades, YVRA and Oger have regularly found each other. Since the very beginning of the business magazine Quote, where I wrote frequently about all the small hidden details of Italian tailoring items of the Oger store were put under the public eye. Many readers of Quote Magazine turned out to be customers of Oger, so an exciting collaboration was bound to happen.

Once a 1-day flight was made by private jet to visit a Napolitan atelier with a group of extremely good and motivated customers. Everyone was sewed into a tailor-made suit with great dedication. And of course, we learned that the pizza tastes best at the foot of the Vesuvius as the ovens in that small area are fired with apricot tree branches which gives it that very special extra flavor to the pizza. Many of the Oger tailor-made group immediately stocked a kilo of buffalo mozzarella for the flight back and everyone spoke of an unforgettable Italian adventure.

Oger himself and both his sons, like to keep their sights on Italy. The store now offers an unprecedented range of suitsshirts, and shoes and not just formal attire. The casual range with numerous Italian brands is also impressive. Every year the store fills up with collections that have been purchased with their own taste and style.

The world of fine fragrances has always been an essential part of the relationship with Oger. I myself share with father Oger the predilection for fresh fragrances, but we had also succumbed to the delicious smelling potpourri of the Profumeria Santa Maria Novella during the Pitti Men's Fair in Florence in the nighties. No wonder the heavenly smelling bags are still available at the Oger stores. In the past Oger decided to developed his own fragrance together with the former publisher of Esquire Jan Weduwer and me. I remember the golden cap which was cast in the shape of a crown. I could not have imagined that 20 years later I would end up at the Oger stores with my own fragrances. It was an honor to make my entrance with my fragrances and what a triumph that my creations quickly conquered a place in the Amsterdam PC Hooftstraat after the launch.

Best regards,

Yvo van Regteren Altena

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