Amsterdam, March 2020
Last week I had an interview with the celebrity fashion designer Philipp Plein. He was in Amsterdam for the launch of his new fragrance No Limit$. I overwhelmed him with my new YVRA 1965. He loved the quality of the scent and was obviously jealous of our packaging.
Plein immediately smelled the hearty notes of pink pepper. The story of Rubirosa and his nickname the peppermill were greatly appreciated. The sentence on the box: "Keep out of reach of spoiled children.” was shown immediately to his young girlfriend.
Pleins fragrance No Limit$ is in the form of a black credit card and plays with ingredients such as black pepper, agarwood and leather. All this leads to a powerful creation. Almost as strong as my own long-lasting YVRA 1965 that effortlessly lingers around you during many long hours in a nightclub.
Keep you all posted,
Kind regards,
Yvo
