From a young age, I have had a fascination for scents.

From a young age, I have had a fascination for scents. When I studied for a year in Florence after my final examination in the late seventies, my passion got a bit off track... At the time, I was captivated by perhaps the most beautiful perfume shop in the world, the more than 400-year-old Officina Profumo Farmaceutica di Santa Maria Novella.

Every month I bought a bag of spicy Pot Pourri that is a mixture of buds, leaves and flower petals typical of the Tuscan hills. Since I found the paper Lires of those days smelled a bit thumbed, during the night I put my money in a plate with that scented potpourri to make sure my money would smell nice the next day.. The next morning when I settled in my regular bar with my perfumed money, the bartenders were always pleasantly surprised and laughed at my heavily perfumed money.





Talking about strong smelling scents.. In my last fragrance, YVRA 1965, there is also a very dominant ingredient: patchouli. It's a wonderful green bushy herb belonging to the mint family. The herb is graced with delicate pinkish-white flowers and aromatic leaves that have been used for centuries in perfumery, due to their wonderful and strong scent.

Patchouli is native to tropical regions of Asia, but it grows well in all warm to tropical climates. The name patchouli derives from the old Tamil words patchai, meaning green, and ellai meaning leaf. The plant was brought to the Middle East along the silk route, and it was thanks to the famous conqueror Napoleon Bonaparte, that patchouli reached Europe. Napoleon brought to France a couple of patchouli-scented cashmere shawls that he found in Egypt. The shawls were redolent of patchouli oil, which was used to repel insects and protect them from moths, but the origin of the scent was held as a closely guarded secret.




Well… enough raw material history and let me invite you to smell YVRA 1965 L’Essence de Flamboyance with its rich bouquet of powerful patchouli.

Kind regards,




YVRA 1965 L’Essence de Flamboyance 100ml in honor of Porfirio Rubirosa is a new seductive fragrance dedicated to the most famous playboy of the 20th century.

The fragrance is seductive, sexy and very powerful. A lot of high-quality raw materials refer to Rubirosa’s life; for example, hints of leather (Polo) and an ingredient such as pink pepper honors his nickname, the peppermill. There is bergamot, lemon, orange, incense, cedar, musk and lots of patchouli. Sophisticated, refined and very distinctive!


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